Pluck is the visual and intellectual treasure chest of Kelly Farmer. I am an art director, graphic designer, illustrator and most importantly, curious. As an artist I both build and break things—my goal to anticipate the unknown. To reshape the conventional. To actualize the unique and serendipitous. I believe good artists focus on curiosities. I believe great ones expose themselves to the resonant power of design.





Pluck [pluhk] part of speech - noun. Definition: person’s resolution, courage. Synonymns: backbone, boldness, determination, bravery, dauntlessness, grit, guts, hardihood, heart, tenacity, valor, mettle, moxie, spirit, spunk. Antonymns: cowardice, dispiritedness, irresolution.